Within wind energy, what changes need to occur to see more growth?

The owners and/or operators of wind farms are typically technology agnostic, meaning as long as they can get the power produced cheaply and re-sell it to us as consumers with profit and mark-up to cover transmission, then they are happy with whatever form of energy production they get. Further reduction in overall cost of energy for wind will also be needed for more widespread adoption. As long as natural gas and coal are abundant and cheap, wind and other renewables will have a tough time displacing them. While it might be nice to see everyone take an interest in clean energy production for the sake of environmental preservation, consumers ultimately tend to speak with their wallets. It’s possible to change their mindset and the American Wind Energy Association (AWEA) is lobbying for that type of change, but it’s slow moving.