Your website is often the first thing a prospect sees of your company, so you want it to impress. You also want your website to draw prospects in and keep them there. Calls to action, landing pages and your blog are all ways to draw prospects and convert them to a lead. What makes these leads great prospects is that they want you to contact them. They want the information you have and they are willing to give you an email address or phone number for it.

This is a shift for most composites manufacturing companies that typically set up catalog type websites and just list products or technologies. Prospects for composites companies want information that helps them decide what products and technologies they need – in other words, these visitors need educational information that will help them make all of the decisions in the problem solving process and not just a product or specifications list.
Improved close rates

A HubSpot survey recently revealed that leads coming from an online search are eight times more likely to close than leads from outbound marketing. Why? An inbound marketing strategy aims to deliver the information the prospect needs when they need it, as a result close rates increase. Companies can boost sales by building a broad range of opportunities where many prospects are being addressed and educated at each level of the buying process. The process becomes less adversarial and sales driven, and more about educating prospects and engaging with them.

One key thing to consider, according to an MIT study done with InsideSales.com, 78 percent of sales that start with a web inquiry go to the company that responds FIRST! This fact is why your strategy, internal processes, and resources for inbound marketing are so critical.