That’s what we mean when we talk about synchronizing the innovation cycles in electronics and automotive. And that’s why we and other leading automotive companies joined forces with technology leaders Google and NVIDIA.

A few hours ago, we announced the Open Automotive Alliance, a global common ecosystem to bring smart technologies to the car and make vehicular electronics even safer and more intuitive to use.

To learn more about, I would like to invite you to our press conference tomorrow. And I hope you have an opportunity to explore the Audi booth.

Among lots of innovations, you will see a captivating demo of Audi laser light, the world premiere of the new Audi TT interior featuring the virtual cockpit with high-resolution, next-generation of Audi MMI and easy-to-handle applications for navigation and driving assistance. The third generation of Audi TT has all ingredients to add a new chapter to the success story of our legendary compact sports car.

As an engineer, I take pride in the previous TT generations my team and I brought to the streets.

I am 100 percent committed to making sure Audi continues to bring “Vorsprung durch Technik”. My team of more than 10.000 engineers worldwide shares this commitment.

We are designing a driving experience you don’t find anywhere else.

That is the promise of Audi.

View more photos and full remarks from the CES keynote address.