Looking Ahead

The aforementioned innovations are likely to address the unmet needs of composite materials and will help to make composites a material of choice in many segments. Prudent investments should yield long-term growth in the marketplace.

The ‘Push and Pull’ of Composites Growth

There are thousands of composites applications with good track records. The penetration level of composites in each application differs according to performance requirements, functional requirements and other factors. Lucintel has identified two distinct strategic viewpoints – push and pull strategies – that can help the composites industry grow. In marketing, push strategies involve taking products directly to customers, while pull strategies motivate customers to actively seek out products.

Push and Pull Strategies for Driving Composites Growth

Push and Pull Strategies for Driving Composites Growth