Ford announced that its all-new Ford EcoSport will have an adjustable cargo floorboard shelf made of high-strength, 100 percent recycled paper honeycomb. To create the adjustable floorboard for the all-new Ford EcoSport, a layer of hexagon-shaped cells made of 100 percent recycled paper and water-based glue is sandwiched between two layers of composite material.

According to Ford, it picked resin-reinforced honeycomb because of its “truly phenomenal strength-to-weight ratio.” The OEM adds the EcoSport is able to hold more than 100 times its six pound weight in cargo. Ford notes that for years, honeycomb has been used to create the strong structure under the skins employed in high-end sporting equipment like skis, as well as aerospace frames.

“The hexagonal design of honeycomb is a testament to nature’s ingenuity,” says Mike Mazzella, Ford EcoSport assistant chief engineer. “Not only is it strong, it’s superlight. Customers can slide the shelf into multiple different slots like an oven rack; even store it on the back of the seats. It helps make EcoSport super-flexible in everyday use.”

The vehicle is slightly smaller than Ford Escape. The shelf only weighs six pounds, but can handle nearly 700 pounds across a 38.5-inch by 25.25-inch surface. Ford believes the shelf “can hold innumerable combinations of heavy items,” such as five bags of concrete mix (94 pounds each), four large bags of top soil (40 pounds each) and eight individual gallons of water (just a little more than eight pounds each).

Ford says the honeycomb is just one of several features that will make the vehicle “an engineering and design powerhouse.” The adjustable floorboard will debut as an all-new feature when EcoSport arrives early next year.

To take a look inside the Ford EcoSport, check out the video below:

  • Bala Abinesh

    How much does it cost compared to regular one ?