Due to their versatility and exceptional suitability for combination with other materials, GFRP and other composites offer outstanding potential in many applications. However, awareness of the materials is still too limited for them to be widely considered by decision makers. This must change because composites are often a good, if not better, choice. If customers can reassess these materials and composites become subject to standards/norms, then European market growth is assured for the coming years at an even faster rate than already experienced.