Turning toward composites manufacturers specifically, Whitehouse notes competition from larger steel, aluminum, and concrete companies as a possible barrier to success for the composites industry, as typically, composites manufacturers do not have the same size or reach. Whitehouse stated that composites companies can succeed here by “developing and combining smaller composites businesses to offer a wider range of products and processes, provide more efficient sales and marketing channels, and provide turnkey solutions including design, manufacturing, assembly construction and on-site assistance. We need to be bigger, but also we need to be better,” he said.

Whitehouse stressed that even in these most uncertain of times, one of the main keys to business success remains tried and true: focusing on the customer. “The question should always be, how do we make the customer’s life easier?” he said and pointed to another fundamental: “When the customer wins, we win.”