Investigating flaws or failures leads to new product development. Lindsay cites the recent ban of composite bats by the National Collegiate Athletic Association. “The NCAA took 20 to 25 composite bats from the 2009 College World Series and ran them through an ABI technique that forces deflection through the barrel. If the speed of the ball increases after the test (which it did) from delimitation of the bat, then the bat is illegal,” he says. Yet Lindsay says this problem isn’t new. “Manufacturers have struggled with this problem for awhile and now that composite barrel bats are illegal, manufacturers look for other ways to develop their products,” he says. “Manufacturers are developing ways to differentiate their product by putting composites only in the taper and handle sections of the bat and leave the barrel as aluminum, which is completely legal. It also creates a unique feel, which ends up is a pretty important factor in the industry.”