What did you do to remain competitive?
Hennessey Performance grew during the economic recession and has continued to grow every year from 2007. In fact, between 2008-2009, our company doubled. Our product diversity has kept us competitive. We don’t just modify one or two specific vehicles; we can and have worked with over 20 different vehicles. When something new comes out like the Camaro or Raptor, we study the vehicle. It’s part of what has made us an international business.
We did better in some parts of the world than others during the downturn. We have a new newsletter and social media accounts, like Facebook and Twitter, to help us reach a community over 150,000 people. We’ve done particularly well reaching our fans using video. As soon as we accomplish something new, we tell our customers. It certainly keeps the phone busy.