Plant Safety: A Trio of Tips

Chuck Lawson, health, safety and environmental manager at MFG Composite Systems Company, offers these tips for ensuring plant safety:

1. Focus on ergonomics. “Safe work is productive work,” says Lawson. “From an ergonomic standpoint, the more comfortable we can make our employees, the more productive they will be.” CSC has invested in lighter sanders, purchased anti-fatigue mats, installed better lighting, provided Gatorade and slushies to cool down employees on hot days and more.

  1. Include your maintenance and engineering departments. Eliminating safety hazards typically requires fixing something or redesigning a process to avoid issues, says Lawson. This makes your maintenance and engineering departments integral to plant safety. When CSC focused on eliminating trip hazards, the company didn’t just talk to employees about the importance of rolling up hoses and electrical cords: The engineering department also revamped workstations, moved hose reels to the table and installed new electrical and air lines.

3. Think carefully about the safety milestones you celebrate. “We try not to target recordable injuries because we don’t want to discourage recording,” says Lawson. “You are better off knowing when there’s a minor incident than waiting until there’s a more serious accident.” Instead, CSC rewards positive safety behaviors.

Employee Training: A Trio of Tips

Lori Luchak and Dan Bellanger of Miles Fiberglass & Composites (MFC) offer these tips for ensuring quality employee training programs:

1. Lead by example. The entire management staff at MFC is CCT certified, and all 10 managers encourage their staff to become certified as well. “We offer paid release time for employees attending CCT courses,” says Luchak, president of MFC and immediate past president of ACMA.

  1. Offer incentives to employees who undergo training. Employees who earn their CCT receive a dollar an hour raise. According to Luchak, it’s crucial to train employees and keep them engaged, which prevents them from getting bored at work.

3. Cross-train your employees. Preparing employees to do more than one job increases work flexibility. “If someone is off the production floor for whatever reason, someone else will be able to rotate into that position,” says Bellanger. “Those cross-trained employees become more valuable, and they learn more about different production procedures.”

Marketing: A Trio of Tips

Matthew Mettry, co-director of the senior management team at Beetle Plastics LLC, offers this advice to execute a successful marketing strategy:

1. Write from the customer’s perspective. Beetle Plastics has changed its content to show that it “thinks like the customer.” The company’s blog posts now focus on customers’ needs instead of listing Beetle Plastics’ products and services. According to Mettry, when the company writes with customers in mind, the content is viewed as educational not promotional.

  1. Increase SEO efforts. Part of the reason why Beetle Plastics’ inbound marketing is so successful is due to its search engine optimization (SEO) efforts. Having multiple social media outlets, keyword tracking and compelling blog content are the most effective ways to increase a company’s visibility in search engines.

3. Link your social media outlets. All of Beetle Plastics’ social media platforms are integrated through HubSpot. This allows the company to gather statistics, such as click through activity. Based on those statistics, Beetle Plastics tailors its content toward prospects. Beetle Plastics’ website offers multiple opportunities to “stay connected” as well as a smooth navigation portal for first time or returning visitors.