- How well do your team’s emails, phone calls and presentations set you apart from your competition?
In other words, does your message clearly convey what makes you the best choice for your customers in a way that’s relevant and compelling to them? - Are your customers able to clearly recognize, understand and quantify the value your solution brings to their business?
That is, can they clearly understand how your product or solution impacts their business and makes their world better? Do they know what they would be missing if you weren’t in their lives? And can they measure it in a way that affects their bottom line? - Once your team has completed sales calls, how confident are you that you’ve given your prospective customers everything they need to take action?
Have you made yourself a “must have” or a “nice to have”?
To create sales messaging that helps your team close more deals faster, it has to accomplish all three of these. Otherwise, your proposal will likely end up buried in a pile of other similar proposals that never see further action.
If you’re experiencing a tough selling environment this year, there is an answer – and it lies in your sales messaging. With the power of messages that set you apart from your competition and show your customers why they need your solution and need it now, you can make the rest of 2014 a roaring success.
